Short video platform Douyin has implemented artificial intelligence technology into its search mechanism, aiming to help users discover their sought-after content more efficiently. As detailed on the feature introduction page, the initiative is focused on enhancing the user experience within the application.
The AI Search feature developed by the company behind TikTok is in the stage of beta testing, with plans for a wider rollout once it’s fully vetted. Its intelligent system offers recommendations that are tailored to the individual’s search habits and preferences. Furthermore, this technology extends beyond the realm of the platform, allowing searches for content across the internet.
Douyin is actively seeking input on the performance of its AI-driven search results. Users are invited to contribute their opinions and observations through a specific feedback button, which is conveniently positioned at the bottom of the search interface. This engagement is crucial for the development team in refining the AI technology before its grand launch. [GeekPark, in Chinese]
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