Categories: video

Chinese Video Platform Bilibili Announces “Ah?” as Its 2023 Word of the Year

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## Bilibili’s Word of the Year

Bilibili, a popular video site among Chinese millennials and Gen Z, declared “Ah?” as its word of the year for 2023. This term was sent as a “bullet comment” more than 13.2 million times by users, reflecting their surprise at content ranging from skill demonstrations to technological breakthroughs and prized content discoveries.

## Bullet Comments as an Expression Tool

Bullet comments, named for their on-screen motion resembling shooting bullets, are a unique feature of Bilibili where viewers’ reactions float over the playing video. In a collaboration with China Cultural Relics Exchange Center and National Museum of Chinese Writing, Bilibili announced “Ah?” as the standout bullet subtitle for the year.

## Yearly Tradition Continues

2023 represents the seventh year in a row in which Bilibili has identified the most emblematic bullet subtitle for the platform. This selection continues the tradition from the previous year when the phrase “youya,” meaning “elegant,” was chosen to describe impressive videos. Bilibili’s initiative highlights cultural trends and captures the essence of the platform’s community interactions.
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Chinese video site Bilibili declares “Ah?” its word of the year 2023. Credit: Bilibili

Bilibili’s Word of the Year

The word “Ah?” has been crowned as the word of the year for 2023 by Bilibili, with users sending it over 13.2 million times in bullet comments. It has become a signature way for viewers to convey shock and surprise while watching videos showcasing creator talents, unearthing hidden gems, or featuring major tech revolutions.

Bullet Comments as an Expression Tool

Bullet comments—named for their rapid traversal across the screen—are a distinctive interaction method on Bilibili used to comment on videos in real-time. In collaboration with the China Cultural Relics Exchange Center and the National Museum of Chinese Writing, Bilibili has highlighted “Ah?” as the defining bullet subtitle of the year.

Yearly Tradition Continues

Continuing a seven-year tradition, Bilibili has recognized the most notable bullet subtitle annually. This builds on the previous year’s selection of “youya” or “elegant”, which was associated with high-caliber content. This practice not only underlines recurring cultural trends but also showcases the platform’s dynamic viewer engagement.

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